The information we gather falls into two categories: (1) personal information you supply, and (2) tracking information collected as you navigate through our site.

We will collect personally identifiable information whenever you do the following:

1. Register and place orders with Menuplicity.com. When you create an account, update your account profile, or place an order on this site, we collect personally identifiable information such as your name, address, telephone number, and email address. We may also collect information about your restaurant preferences and the orders you place. We use this information to process your registration and communicate with you about your account and orders that you place. We also use this information to manage your account and customize and enhance the services we provide. Unless you indicate otherwise, we may use the information you provide to contact you about products and services offered by us or by the restaurants whose menus are available on this site (the “Participating Restaurants”). When you place an order with Menuplicity.com, we will share your name and menu selections and, to the extent required for delivery or to confirm pick-up, your address and telephone number with the Participating Restaurant from whom you have placed an order so that your order can be fulfilled. We will also collect your credit card information when you place an order. For added safety, each time you use your credit card to place an order on our site, you must enter the card verification value (CVV) number. Sometimes the three- or four-digit CVV number is printed on the signature panel on the back of your card immediately after the card’s account number and other times it can be found on the front of the card above the account number. We apologize for the inconvenience, but believe that the safety benefits warrant this action.

2. Complete a survey or restaurant review. On occasion, we may request that you complete a survey. Your participation in any survey is completely voluntary. If you complete a survey, we will use the information you provide to help us enhance this site and the products and services we offer. When you provide information for any of the above purposes, you may also be asked to provide demographic information, such as your age or state of residence. We use demographic information to analyze and improve this site and the products and services we offer, as well as the quality of your online visits. We may also use demographic information to customize your online experience and to help us determine whether you may be interested in a particular service. In addition, we may from time to time obtain customer names and contact information from select third parties. We may use this information to inform customers about our products, services, special promotions or incentives that may be of interest.


When you use our site, we may collect tracking information such as your browser type, the type of operating system you use, the domain name of your Internet service provider, and pages visited on the site. None of this information identifies you personally; we collect it for aggregate reporting on site activity. For example, we may want to know how long the average user spends on our site, or which pages or features get the most attention. We use this information to make the site more useful to our customers.

1. Web Beacons. We use "Web Beacon" (also known as "clear GIF", "pixel tag", "data tag" or "image tag") technology to collect anonymous, non-personal information about how our site is used. We use this information to make improvements to our site and to help us plan for technical improvements. This information will not identify you or any other user of our web site as an individual.

2. E-Mail. We use clear gifs in our HTML - based emails that tell us whether or not you can accept HTML images and, if you can accept HTML, whether or not you viewed the e-mail. We use this information to help us make e-mails about our products and services more useful and interesting. This process does not leave any information on your computer, nor does it collect information from your computer. We do not share or sell this information to others, and we only use it to improve our e-mail communications with you.

3. Cookies. A cookie is a block of text placed in a file on your hard drive by a web site you've visited. We use cookies to understand how our site visitors click to our site and what pages they view during their visit. Cookies allow us to personalize your onany personal or financial information in any cookie at any time.

We also use a session cookie, which is not placed on your hard drive. A session cookie is a piece of identification between your browser and our server that keeps track of your order and other session information. This cookie will disappear when the session expires or when you close your browser.

The “help” function on most browsers contains information on how to set your browser to notify you before accepting cookies or to disable cookies entirely. However, if you don’t accept cookies, you won’t be able to take advantage of various features on our site that are available to other users.


Although the information we collect about you is important to us, we are not in the business of selling that information to others.

In addition, aggregate information that does not identify particular individuals, such as the number or percentage of visitors to our site who fall within a certain category or categories, may be provided to third parties.

We may also share your information with third parties in the following circumstances:

• Agents: We may utilize third party agents to perform functions on our behalf. They have access to personal information needed to perform their functions, but may not use it for other purposes. Examples include sending mail or email, analyzing data, providing marketing assistance, and processing credit card payments.
• Participating Restaurants: When you place an order with Menuplicity.com, we will we will share your name, menu selections and, to the extent required for delivery or to confirm pick-up, your address and telephone number with the Participating Restaurant from whom you have placed an order so that your order can be fulfilled. We may also share your email address with the Participating Restaurants from whom you have previously placed an order so that they may contact you about specials or promotions, unless you indicate that you would not like us to do so when you create an account or update your account profile.
• Protection of TOFI, Menuplicity.com and others: We may release personal information when we believe release is appropriate to comply with the law; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of TOFI, this site, our users, or others. However, this does not include selling, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Statement.
• Business Transfers: As we continue to develop our business, we might sell or buy subsidiaries or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Statement (unless, of course, the customer consents otherwise). Also, in the unlikely event that TOFI, or substantially all of its assets are acquired, customer information will be one of the transferred assets.
• With Your Consent: Other than as set out above, we will not share your personal information without your consent.

TOFI believes in providing a safe and secure online experience for all of our customers. We provide some of the most stringent security measures available on the Internet. We want you to feel comfortable that personal information such as your name, address and credit card number will be kept safe throughout your on-line experience at www.menuplicity.com.

This site accepts orders only from Web browsers that permit communication through Secure Socket Layer (SSL) technology; for example, 3.0 versions or higher of Netscape Navigator and versions 3.02 or higher of Internet Explorer. This means you'll be unable to inadvertently register or place an order through an unsecured connection.

Despite all these precautions, no method of transmission over the internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.


You can access and update information in your account profile at any time by logging in at www.menuplicity.com with your email address and password. Once you have logged in, you can update your name, email, password, and/or change your address and telephone number and your preference to receive marketing information from us or from the Participating Restaurants.

We recognize that you may not want to receive offers or other information from us, the Participating Restaurants or a third party. At any time you may request to discontinue receiving offers or other information from us or request that we not provide your information to any Participating Restaurants by updating your account profile, by following the instructions included in each communication, or by contacting customer service at www.menuplicity.com/send_feedback.php.


We understand and share your concerns regarding your children’s access to the internet and the internet’s access to your children. Consistent with the Children’s Online Privacy Protection Act, we do not knowingly request or accept information submitted to this site by any visitor under 13 years of age.

If we become aware that an individual under 13 has provided information to us through this site, we will not use or disclose that individual’s information for any purpose unless required to do so by law.


This site may contain links to third party sites that are not under our control. These sites have their own policies regarding privacy, and you should review these policies before providing information to these sites. TOFI has no responsibility for linked websites and provides these links solely for the convenience and information of our visitors.


If you choose to visit www.menuplicity.com, your visit and any dispute over privacy is subject to this Privacy Statement and our Terms of Use, including limitations on liability and damages, application of the law of the State of Indiana and resolution of any disputes in Indiana. If you have any concern about privacy at www.menuplicity.com, please contact us with a thorough description, and we will try to resolve it.

Our business changes constantly, and our Privacy Statement and the Terms of Use will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our site frequently to see recent changes. Unless stated otherwise, our current Privacy Statement applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without notifying affected customers, either by communicating directly with those customers or by posting the changes on this site.


If you have an inquiry or concern about our privacy statement, please contact: